A well-written job ad is your first contact with potential candidates. It’s your first opportunity to show off your company’s values and culture. A strong job posting can attract interest in the job and your company and result in higher quality applications and more interviews.

A great job description contains important details about the hiring process, from beginning to end. This will ensure that you and the candidate are on the same page about what to expect. This can also prevent ghosting and drop-offs, as well as a more fair, efficient hiring process for everyone involved.

Use a direct, clear language that is easily understood by all types of people. Avoid jargons and cliches, which can be confusing or even repel potential candidates. Make use of job ads to promote your diversity initiatives. Be sure that the language used is not Data Room Price excluding any person.

Be sure to mention the most important advantages and perks when you post your job. If your company provides free lunches, a beautiful office with a view, or allows flexible hours of work, it is worth including these in your job descriptions because they could swing a candidate’s favour over a competitor. You should also include any community or volunteer involvement that your company is involved with. This is a factor that many prospective employees are looking for when deciding on which company to apply to.